About Rice Bowl Startup Awards

Why “Rice Bowl”

Rice Bowl
noun. an area (as Southeast Asia) in which abundant quantities of rice are grown (Oxford, Merriam Webster)

Rice is the staple diet in Asia. It is also a symbol of wealth and resource throughout the region, making the rice bowl an enduring symbol of livelihood and sustenance.

Startups have always been that rice bowl that sustains and grows the Southeast Asian economy, and we believe they will continue to provide for ASEAN for generations to come.

We honor and celebrate these startups for their innovation and entrepreneurial spirit. For their courage, determination, hard work and perseverance that powers the region’s economy and wealth.

Our Story

The ASEAN Rice Bowl Startup Awards (Rice Bowl), organised by New Entrepreneurs Foundation, celebrates the spirit of innovation and entrepreneurship in the Southeast Asian startup ecosystem.

The Awards reward innovation, excellence, and best practice in startups across the region. It also recognizes the excitement, risk and hard-work involved in developing a startup and the influence each person has on driving the success of their company.

Rice Bowl puts the spotlight on model entrepreneurship and inspires a dynamic community of startup enthusiasts, serial entrepreneurs, policy makers and diverse mentors in tech innovation.


Since 2015 Rice Bowl has been showcasing Southeast Asian skill in business innovation, where featured startups provide the benchmark, inspiration and example to aspiring startups. 

Rice Bowl is the official Southeast Asia circuit for the Global Startup Awards. The Awards is divided into several rounds – nationals, regional and global. 

The Brand Owner

New Entrepreneurs Foundation (myNEF)

New Entrepreneurs Foundation (myNEF) is a non-profit organization established in 2012 that focuses on creating and developing sustainable entrepreneurs via strategic developmental programs.

Designed with entrepreneurs in mind to ensure they reach their business potential, myNEF signature programs include BAHTERA 2015, SUPERBXCEL, COMICXCEL, Online Business Financing (OBF) and ASEAN Rice Bowl Startup Awards.

myNEF plays an instrumental role in bridging industry players with the Government and related agencies, both locally and in the Southeast Asian region.

“Businesses that know how to harness technology and knowledge grow rapidly and sustainably”


The Global Partner

Global Startup Awards

The Global Startup Awards was established in Denmark in 2012 with two major goals.

Firstly, to connect, support, and celebrate key players in national and regional startup ecosystems worldwide. Secondly, to fuse them together on a global entrepreneurial network, creating a matrix of opportunities for international partnerships and commercial exchange.

GSA began as a way of recognising entrepreneurs within the Nordic region. It is now annually celebrated through 26 countries and across 4 regions: Nordic, Central Europe, Southeast Asia and South Asia. Soon to join are Southern Europe, South America and the Baltics.

Global Startup Awards has become a vehicle for countries to recognise and showcase their own entrepreneurial talents, powering their local startup ecosystems further.

The ASEAN Rice Bowl Startup Awards (Rice Bowl) is the official Southeast Asia circuit for GSA.